backAnalysis – News — Published in March 2026
65% of Brazilian companies discuss female leadership only in March, study finds
A study conducted by the consultancy Todas Group found that 65% of Brazilian companies discuss female leadership only in the month of March, when International Women’s Day is observed. The phenomenon, referred to as the “March Effect,” highlights the gap between institutional discourse on diversity and the implementation of structural changes within organizations.
According to experts, promoting occasional discussions without establishing permanent diversity policies may create reputational risks and even impact governance processes, ESG audits, and corporate negotiations.
According to Juliana Sene Ikeda, partner at Campos Thomaz Advogados, symbolic initiatives rarely produce concrete results. “Occasional actions tend to have limited impact. To generate real transformation, diversity policies need to be institutionalized and incorporated into corporate governance,” she states.
Juliana explains that companies seeking to advance the female leadership agenda must structure policies with clear goals, defined responsibilities, and continuous monitoring mechanisms. “Diversity cannot be just an annual campaign. It is a long-term strategy that must be integrated into management decisions and corporate culture,” she emphasizes.
The study reinforces that the challenge for companies is not only to promote discussions on the topic, but to transform these discussions into effective policies for inclusion and the development of female leadership.
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