backThe sports betting (bets) market in Brazil is still being implemented, following the sanction of Law No. 14.790/2023 and the recent publication of Ordinance SPA/MF No. 1,231/2024, which establishes rules for advertising and marketing of sports betting companies in the country. In early 2024, the National Council for Advertising Self-Regulation (Conar) also reinforced these rules through Annex X of the Brazilian Code of Advertising Self-Regulation (CBAP), highlighting the need for responsible and transparent advertising, especially to protect vulnerable groups, such as minors.
In addition to its specific regulations, sports betting advertising is subject to the Consumer Defense Code (CDC), which also requires clarity and transparency. This includes warning consumers about the financial risks associated with betting. Any advertisement promoting betting as a guaranteed form of profit without mentioning the risks of loss may be considered misleading and subject to penalties.
Although Conar is a private entity, it plays an important role in monitoring abusive or misleading advertising practices in Brazil. Sports betting campaigns must adhere to social responsibility guidelines, avoiding exaggerations and protecting vulnerable groups. Annex X also reinforces the need to clearly identify the commercial nature of campaigns and include warning messages about the financial risks of betting, in line with the provisions of Ordinance SPA/MF No. 1,231/2024 from the Ministry of Finance.
Finally, it is worth noting that the Judiciary and the Public Prosecutor’s Office have been actively involved in monitoring advertising practices in the betting sector, especially in cases involving misleading advertising aimed at children and adolescents.
Although still in the implementation phase, these regulations aim to ensure a safer and more transparent sports betting market in Brazil, ensuring consumer protection and the integrity of operations.
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