backIn a report by LexLegal, our partner Juliana Sene Ikeda highlights the global legal risks luxury brands face amid recent allegations of production outsourcing in China.
The controversy surrounding videos showing the manufacturing process of luxury handbags in the country has reignited a longstanding concern: “Luxury brands have long suffered from counterfeiting,” Juliana stated.
She explains that while many maisons outsource parts of their production, the current scenario poses a new challenge: Chinese manufacturers openly showcasing their capabilities — with serious legal consequences. “The intellectual property landscape is experiencing a significant setback,” she noted.
Juliana also addressed the potential impacts on franchise and licensing agreements, warning that public perception could undermine the value of luxury brands.
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